MIRAGE DEBUTS AT DOWNTOWN DESIGN RIYADH
From May 20 to 23, 2025, Mirage takes part in the inaugural edition of Downtown Design Riyadh with Atelier Mirage and the Elysian Travertini collection. JAX District, Stand no. B2-15
May 20, 2025
Riyadh, Saudi Arabia, May 20, 2025 – Mirage, the Italian company specialised in ceramic surfaces for architecture and interior design, announces its participation in the very first edition of Downtown Design Riyadh, taking place from May 20 to 23, 2025 at the JAX District - the creative hub of Riyadh set against the backdrop of Al Turaif, a UNESCO World Heritage site.
Downtown Design Riyadh marks the Middle East debut of the leading design fair dedicated to contemporary, high-quality design. In this prestigious international setting, Mirage showcases the collections created for Atelier Mirage, its innovative creative think tank born from collaborations with leading figures in global architecture and design.
Atelier Mirage is a laboratory of ideas - a space for experimentation and research where talent, vision and creativity come together to redefine the aesthetic and functional boundaries of ceramic surfaces. For the Riyadh fair, the spotlight will be on the Indomita collection, designed by the Emiliana artist and upcycler Letizia Ballotti.
Indomita by Letizia Ballotti is a celebration of art and local talent, skillfully combining functionality with aesthetic value. The collection draws inspiration from symbolic animal figures, reinterpreted through vibrant, dynamic textures. Each piece is conceived as a decorative artwork, capable of giving identity and character to the spaces it inhabits. At the heart of the collection lies the concept of “Positive Eyes”: a central theme that transforms stylised, colourful eyes into symbols of optimism, strength and beauty, inviting us to see the world with renewed positivity.
Making its world premiere at Downtown Design Riyadh, Mirage unveils a new, exclusive version of the Indomita collection dedicated to an iconic animal of the Saudi territory: the dromedary. This new interpretation deepens the connection between design, local culture and nature.
Alongside Indomita, and within the Atelier Mirage project, the following collections will also be presented:
- Nagomi, by architect Hadi Teherani, translates harmony between space and design into form, elevating ceramics to an aesthetic gesture of profound environmental sensitivity. Incorporating a significant percentage of recycled glass from cathode ray tubes - once the heart of monitors and TV screens - Nagomi embodies ecological responsibility and sustainable innovation.
- Reflet, by Andrea Boschetti, is a collection where reflection plays a fundamental role, not only as a structural element but also as a narrator of form itself.
In addition to the Atelier Mirage project, Mirage also presents the Elysian Travertini collection, which celebrates the allure of natural stone with a refined ceramic interpretation. Warm, harmonious and versatile, Elysian Travertini naturally adapts to both interior and exterior environments, enhancing every architectural context. Available in two textures, Vein Cut and Cross Cut, and eight sophisticated shades.
NOTES FOR THE EDITORS:
Mirage
Downtown Design Riyadh
May 20–23, 2025
JAX District
Stand no. B2-15
Opening Hours:
Tuesday, May 20: Preview Day (By Invitation Only)
Wednesday, May 21: 14:00 – 22:00
Thursday, May 22 – Friday, May 23: 16:00 – 23:00
Mirage
Founded in 1973 in Pavullo nel Frignano, in the ceramic district of the Modenese Apennines, Mirage has been an international leader in designing and producing porcelain stoneware floors and coverings for commercial, public, and residential spaces for over 50 years. Deeply rooted in the Made in Italy ceramic tradition, Mirage proudly carries forward this heritage in over 130 countries worldwide.
Mirage is committed to creating a comprehensive project, from the development of environmentally friendly design materials to a broader concept of solutions that serve creativity, social well-being, and sustainability.
mirage.it | @mirage_it
Downtown Design Riyadh
Downtown Design Riyadh marks the Saudi debut of the Middle East’s leading fair for contemporary and high-quality design. Taking place from 20–23 May 2025, the fair will be held at JAX District, Riyadh’s creative hub set against the backdrop of Al Turaif, a UNESCO World Heritage Site. The fair will present a curated showcase of global design excellence alongside the region’s most exciting creative talent.
Held in partnership with the Saudi Arabia Architecture and Design Commission of the Ministry of Culture, the fair offers direct access to original, contemporary brands, limited-edition works, and collections by both international names and regional studios. It will bring together industry professionals, decision-makers, and design enthusiasts through exhibitions, installations, and a tailored programme of talks and activations.
Aligned with Vision 2030, Downtown Design Riyadh supports the Kingdom’s ambition to become a global cultural hub and meets growing demand from Saudi Arabia’s expanding interior design and real estate sectors. Downtown Design Riyadh will serve as a vital meeting point for the global design industry and the Kingdom’s creative community—facilitating dialogue, fostering partnerships, and contributing to the continued evolution of design culture in Saudi Arabia.
downtowndesign.com | @downtowndesignd